Experience
2019 - 2024
Associate Director, Planning + Insights
Paradowski Creative
Saint Louis, MO
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Led all media planning, buying and media reporting activity.
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Client-facing role that collaborated on short and long-term strategic objectives and executed end-to-end media campaigns.
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Analyzed campaign performance and provided optimization recommendations as well as comprehensive campaign reporting.
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Managed partner agency relationships and communications and maintained budget and invoicing documents.
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Provided recommendations for creative placement and objective approach.
2018 - 2019
Media Planner
Rodgers Townsend
Saint Louis, MO
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Managed media budgets ranging from $100K to $1M, optimizing spend across traditional and digital channels to achieve campaign KPIs.
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Developed and executed strategic media plans for a diverse portfolio of clients across various industries, ensuring alignment with brand objectives and target audience profiles.
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Utilized media planning tools and industry resources to gather insights and support data-driven recommendations.
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Created and maintained detailed media flowcharts, insertion orders, and campaign performance reports for clients and internal stakeholders
2016 - 2018
Programmatic Buyer
Lean Media
Chesterfield, MO
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Managed and optimized programmatic advertising campaigns across multiple Demand Side Platforms (DSPs) including Google DV360, The Trade Desk, and Basis.
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Executed end-to-end campaign setup, including audience segmentation, inventory selection, bid management, and creative trafficking.
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Utilized first and third-party data to create custom audience segments and implement advanced targeting strategies across display, video, native, and audio channels.
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Monitored campaign performance in real-time, making data-informed optimizations to improve efficiency, reduce ad fraud, and maximize ROI.
Full resume available upon request
Skillsets
Professional
Strategic planning and execution
Data analysis and interpretation
Data-driven decision making
Problem solving
Client leader
Innovative thinking
Adaptability
Quantitative and Qualitative Research
Team leadership
Platform
Social (Organic + Paid)
Meta | LinkedIn | X | TikTok | Snapchat
CRM
Salesforce | Hubspot
Research
MRI-Simmons | GWI | Vivvix | YouGov | Emarketer | Resonate
Analysis
Google | Semrush | Ahrefs
Data Visualization
Looker | Tableau
AI
ChatGPT | Perplexity | Jasper AI
Education
2010 - 2012
Webster University
MA, Communications Management
Saint Louis, MO
2006 - 2008
University of Missouri - Saint Louis
BA, Communications
Saint Louis, MO