
Available Services
Strategic Planning
Develop comprehensive marketing strategies tailored to business goals and target audiences. I can provide a critical eye to gaps that you might be too in the weeds to see.
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Potential Deliverables:
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Strategy Plan Brief
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SWOT Analysis
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Market Research
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Channel Strategy
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Brand Voice Guidelines
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Implementation Timeline
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Performance Measurement Framework
Ad hoc POVs
Do you need someone to run a marketing idea by? I LOVE brainstorming and thinking through all perspectives to make sure you aren't stuck in a vacuum.
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Potential Deliverables:
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POV Brief
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Situation Analysis
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Action Plan
Paid Media Planning
Identify and select appropriate media channels for paid advertisements, including digital platforms, social media, search engines, and traditional outlets. Paid media is a huge expense, I want to make sure you are getting value back.
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Potential Deliverables:
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Media Plan Brief
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Channel Strategy
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Budget + Execution Flowchart
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Creative Specifications
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Vendor Recommendations
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Execution Support
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Measurement Plan
Social Media Planning
Support the implementation, planning, execution, etc. for an effective social media presence. Provide recommendations on platforms, content, organic and/or paid needs.
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Potential Deliverables:
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Plan Brief
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Setup Guide
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Competitor Analysis
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Platform Strategy
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Content Calendar
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Implementation Plan
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Creative Specifications
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Social Media Playbook
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Performance Measurement Plan
Marketing Audit
Provide a comprehensive and systematic evaluation of a company's marketing activities, strategies, and performance. I like to applaud the good and thoughtfully work through the "could be better".
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Potential Deliverables:
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Audit Brief
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SWOT Report
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Budget Analysis
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Channel Review
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Marketing Strategy Assessment
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Performance Metrics
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Action Plan
Analytics and Reporting
Reviewing marketing channels and determining how they are impacting your business goals. I can provide recommendations on tools and gleaning insights from data you may already have available.
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Potential Deliverables:
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Analytics Brief
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Data Audit
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Channel Analysis
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Tool Recommendation
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Report Structure
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Analytics Strategy
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Insights Analysis
Contact
Like what you see? Get in touch to learn more.